New Article Marketing Tactics For 2013

Pugsly, a photo by Christopher J. May on Flickr.

I have included a free set of tools that include a spinner. I don't get anything for referring you to these tools but I figure that they can help you. Click Free Directory Submission Service and sign up. You will be able to submit your sites in addition to using the free spinner.
  
Article marketing is changing in many ways and you will need to use new article marketing tactics in 2013. There was a time when you could submit your article to the directories and gain back-links from them without much of a problem.

However, I recently wrote a few articles and had planned to post the same article to a few of the article directories in hope of gaining a few back-links. This is something I did routinely before the start of Panda and Penguin.

However, to my dismay, every directory that I went to that was considered a top ranking article directory prompted me before submitting my article that I could not submit the article if it had been posted elsewhere. Now, that really created a dilemma for me because I had posted all of my articles to E-zine Articles before attempting to post anywhere else.

Additionally, some of the article directories that were previously considered legitimate have been hit by Google and are now considered to be no more than 'link farms.' These are what you would refer to as 'spam directories.' Therefore, you will no longer get link juice from them. So, it's pretty important to know which article directories are a safe bet now.

There are some new requirements for your articles. Since you can't post duplicate content that would mean that it is nearly a must to spin your articles. It is now a requirement that you change the title of your article, the body, and your resource box in order for Google to give you a link back to the directories that are legitimate.

I had been reading about this, but I wasn't completely sure about it until I attempted to publish my articles on the various article directories. So, if you cannot submit duplicate content anymore, this is obviously the only way you will be able to submit your articles for back-links. You almost have no choice other than to spin them.

I have recently tried a few spinners...as all spinners are not equal in complexity, nor price. You will also have to learn the spinner syntax and spend even more time creating your article because once you have written it you will have to go back and put in the syntax to spin it. The entire process is rather lengthy so you want to make sure that you have a spinner that is easy for you to work with.

It appears that the best thing that you can do is to learn to spin your articles so that you can take one really good article and make multiple articles out of it. Of course, you will still have to change your title and your resource box, but this way you will be able to submit to the article directories and gain those valuable back-links.

Before submitting your article check out the article directory. Not all of the article directories are 'do follow.' Meaning that you will receive a link back. You can still submit to the 'no follow' directories in order to gain traffic and exposure. 

However, do not expect to receive any back-links from them. With the new algorithm you will want to have both 'do follow' and 'no follow' links so that it will appear that you are building your back-links naturally.

Some of the better article directories are now charging a fee. And, of course there are many article distribution services available that will submit your article to hundreds of article directories for you for a fee. 

And, with the new algorithm, Google has lowered the page rank for some of the article directories that used to be a sure bet. So, you will have to check to make sure that your articles are being distributed to directories that will not harm your back-linking program.

So, we have to almost watch everything that we are doing online with the new Panda and Penguin update. It appears that everyone of my articles is about Panda and Penguin, but this algorithm encompasses so much that almost everything that I do online is being affected by it. Go figure!

One of the Google updates is directly related to content and back-linking so you have to consider that if you were to submit an article to many different article directories and they all have the exact same anchor text back-links with your keywords, you would be penalized for that due to the Google Penguin update. 

That is why you have to make sure that you change your resource box that would include your anchor text which links to your website. So, obviously, we have to be concerned with a few more details when article marketing.

Further, we don't want to be penalized for keyword stuffing. That means that we are going to have to change our main keyword up a bit. Instead of using the same keyword over and over again, use a synonym.

When submitting your article make sure that you are submitting to the relevant category as well or else Google will penalize you for that too. You don't want your back-links coming in from completely unrelated markets either, or there will be another penalty. Relevancy will play a major role in your rankings as well. Good luck and happy article marketing!

I have included a free set of tools that include a spinner. I don't get anything for referring you to these tools but I figure that they can help you. Click Free Directory Submission Service and sign up. You will be able to submit your sites in addition to using the free spinner.


This article New Article Marketing Tactics For 2013 is brought to you by Internet Marketing For Beginners Blog

Online Cash Marketing Strategies

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Due to the nature of the new Google algorithm, Penguin and Panda, it is required that you become aware of some of the online cash marketing strategies that are now available to you. It is to this extent that you will be able to earn online cash.

Some of the changes taking place on Google include; being responsible for authorship, establishing the correct type of linking programs, gathering your back-links naturally over a period of time, video marketing and showing your social skills.

It appears to be an imposing challenge. However, with the right skill-set, the correct information, and a positive mental attitude, you can easily undertake the challenge at hand.

Although, this new algorithm has made many of us marketers shudder at the loss of our sites, and our online earnings, it is worth the fight to get back on solid ground and to make Google a partner instead of a rival.

For instance, one way that you will be able to establish your authorship is by placing the correct code on your website or blog. However, it might require some research on your part to find out what the code is.

Think in terms of what you need to do to your site that will make it appear on the first pages of Google at once. Every online marketer will tell you that this is their invention come true.

Further, you might want to consider the four major meta-tags that will put your business before the rest if you have them in place. These include the areas that most small business owners miss.

But if you have them in place they can catapult you into first place, or have you positioned above more seasoned professionals. It is to your advantage to have tips like this at your disposal.

Learn a little about SEO so that your site is properly optimized. It is not only necessary that you know what the four meta-tags are, but you should also be aware of the type of content that should be on your site.

You will want to make sure that the articles on your website are written clearly without a lot of the same keywords scattered throughout the article. Instead of using the same ones, sprinkle some of your long tail keywords throughout and make sure that your reader can clearly understand the idea you are conveying. Your content has to be more conversational.

I recommend that you create a great back-linking program. One that creates your back-links naturally over a period of time. You don't want to create 40,000 back-links at once because Google will be looking for you to create another 40,000 the next time and over a reasonable period of time. Plus, that does not look like you created them naturally.

Go about building a good back-linking strategy that will be amenable to Google standards. You will need to be aware of when to get back-links, and what the best back-linking programs are, and which ones will do your website harm.

And, if you are up on the latest trends, you will be tweaking your site to make sure that it is not over optimized. This is one of the mistakes that you can be penalized for by Google as well.

Certainly, be mindful of the many online strategies that you will need to place into your marketing plan so that you will have an outstanding marketing mix. You want an outstanding strategy. You don't want to be just standard. To make online cash you will want to use strategies that most online marketers are not using.

It is extremely important that you learn how to do this effectively. If you don't position yourself on the first pages of the top three search engines, you won't make cash online, unless you are resigned to constantly pay for traffic.

Shar Wells is the author of this article and she is an internet marketing consultant and Amazon Kindle author. She can show you how to become financially successful online. If you are serious about earning online cash, click the link below now!.

For a leg up on building a site that will get you to the top of the search engines so that you can make some cash online check out BringTheFresh.

This Article Online Cash Marketing Strategies is brought to you by Internet Marketing  For Beginners Blog